Ayala C
Taking Your Business to C
A branding and marketing project for Rosh HaAyin’s new business complex, located in the Psagot Afek neighborhood.
The project included creating a concept and brand language around the wordplay C, connecting to the project name and to the ambition to move businesses forward - to a new location, a developing business environment, and a new opportunity.
The complex includes approximately 16,000 sqm of office and commercial space, as part of a new business district developing in the city.
The work included creating a brand identity, developing an advertising language, and designing a wide range of marketing and digital materials, designed to position the project as an attractive business opportunity and generate interest among business owners and investors.
Scope of work:
Branding · Creative Concept · Visual Identity · Art Direction · Marketing Design · Marketing Collateral · Digital Design · Marketing Support
Copywriting: Tzvika Singer
Digital Marketing: Yaniv Zakharovich
