Young Engineers

Branding, Design and International Marketing

A branding project for Young Engineers, a company specializing in the development of educational solutions for children and teens, combining learning, creativity and building with LEGO and K'NEX.

The project included the creation of a visual brand language tailored to young audiences and parents, alongside the adaptation of the designs to a range of languages and cultures for activity and marketing in international markets.

The focus was on creating a flexible and consistent design system that maintains the brand identity even as content, language and messaging change from market to market.

Scope of Work:

Branding · Visual Identity · Art Direction · Marketing Design · International Branding · Multilingual Design · Adaptation of materials for different languages · Marketing materials